October 11, 2016
VERO BEACH, FL–Harbor Retirement Associates (HRA), a regional senior living development and management company based in Vero Beach, was a winner in the 25th annual National Mature Media Awards. The program, presented by the Mature Market Resource Center, a national clearinghouse for the senior market, recognizes the nation’s finest advertising, marketing and educational materials designed and produced for older adults. HRA received four awards in multiple categories.
Led by Mindi Kocurek, Corporate Director of Marketing for Harbor Retirement Associates, the HRA team was honored with a Silver Award in the Brochure/Brooklet category, another Silver Award in the Logo/Letterhead Design category, a Merit Award in the Brochure/Booklet category and a Merit Award in the Logo/Letterhead Design category.
“HRA is truly honored to be recognized for our innovative and creative advertising and marketing,” said Sarabeth Hanson, Chief Operating Officer of HRA. “These prestigious awards speak to the quality of creative material produced by Mindi and her sales and marketing team. Driven by Mindi’s passion and dedication, our advertising and marketing efforts have reached new audiences and created invaluable leads for our sales teams. As we move into the future, we’ll continue to harness new and inspiring ways to reach seniors and their loved ones.”
Now in its 25th year, the National Mature Media Awards program is open to all those involved in the production of materials for adults age 50 and over. Hundreds of entries were judged by a distinguished panel of design, content, creativity and relevance to the senior market.
HRA currently operates 23 communities in 7 states, with more under development. Typical community features include full-service dining, housekeeping and laundry services, and a dedicated staff of nurses available 24 hours a day. All communities feature the exclusive Chef’s Fare Dining Program with customized dining experiences in multiple venues. It also includes HRA’s signature Life Enrichment Program, designed to provide social, devotional, fitness and recreational opportunities that have a positive impact on residents.