June 20, 2022
WESTCHESTER COUNTY, NY—Recently, Life Care Services® announced the promotion of Ashley Wade to executive director of Broadview—Senior Living at Purchase College, which is the new LCS-operated, university-based retirement community coming to Purchase College.
In this new role, Wade will oversee and manage all operations at Broadview, including leadership for the community, direct and indirect supervision of staff, management of Broadview facilities, collaboration with Purchase College and ensuring residents’ safety, security and satisfaction.
“Ashley has played a critical role in transforming Broadview from a bold vision to an exciting reality, and we are fortunate to have her deep, two decades worth of experience in the senior living space leading this charge,” said Elizabeth Robertson, president of the board of directors for Purchase Senior Learning Community, Inc., the nonprofit corporation and sponsor of Broadview. “I can think of no one better to lead Broadview to opening day; simultaneously elevating the Purchase College brand and its logo ‘Think Wide Open,’ and ensuring a world-class standard of UBRC [university-based retirement community] living to older adults from across New York and beyond.”
Wade has served as marketing director for Broadview for three and a half years, during which time she developed and implemented marketing strategies to envisage Broadview’s unique culture of lifelong learning and intergenerational engagement. Her efforts to date have successfully secured deposits for over 90% of the 220 available residences at Broadview, a year ahead of the community’s expected completion in late summer 2023.
“I like to say that we are building community before the community is even built. Broadview is an extraordinary place where intellectually curious, active adults 62 plus in age will have the opportunity to experience a community that they both desire and deserve,” said Wade. “I am incredibly proud to be a part of this one-of-a-kind project. Broadview represents the first university-based retirement community in the tri-state area located within a college campus, and has been in development for over a decade. It is exciting to see it come to fruition.”