Saint Therese Appoints Olson Chief Sales & Marketing Officer
April 24, 2024
SAINT LOUIS PARK, MN — Saint Therese has announced the appointment of Cindy Olson as its chief sales & marketing officer; she oversees the planning, development, and execution of the nonprofit organization’s sales, marketing, and advertising initiatives.
The CSMO position is a new one for Saint Therese and Olson is expected to play a vital role in the organization’s growth. Her primary responsibilities are to generate revenue by increasing sales through successful marketing for the entire organization, using market research, pricing, product marketing, marketing communications, advertising, and public relations.
Olson has significant background and experiences in the senior care industry. Most recently she was vice president of marketing, sales and communications for Volunteers of America National Services where she was responsible for sales, marketing and communication efforts for CCRCs, senior living communities, skilled nursing facilities, Program of All Inclusive Care for the Elderly (PACE) programs, adult day services, behavioral health programs, and home health agencies across seven states.
“We are incredibly fortunate to have someone with Cindy’s depth and breadth of experience joining Saint Therese,” said President/CEO Craig W. Abbott in a press release. “She will be an integral member of our leadership team as we pursue new business opportunities and expand our organization’s mission.”
Saint Therese, a nonprofit, 501(c)(3) senior care organization, was founded in 1964. It has Minnesota locations and services in New Hope; Brooklyn Park; and Woodbury; a new location opening this summer in Corcoran; and a location specializing in hospice and palliative care in Shoreview; it also has a Michigan location (IHM Senior Living Community in Monroe) and Ascend Rehabilitation (rehabilitation therapy, health, and wellness division). Most communities provide the full continuum of care from independent living, assisted living, memory care, skilled nursing, and transitional care.
