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Senior Community Names Executive Director, Marketing Director

May 2, 2018

HOUSTON–The Shores at Clear Lake Senior Living, set to open this summer in the heart of Houston’s bay area, has named LaTanya Jules as its new senior executive director and Vera Steinmetz as director of Sales and Marketing.

Jules is a 16-year veteran in the senior living care industry and has been with The Shores at Clealake’s management company, Integral Senior Living (ISL), since 2006. Prior to joining ISL, she managed the business operations for a produce company and was an administrator for an adult dementia program. Jules is a certified dementia and mental health trainer and is pursuing continued education in care studies.

“Understanding the importance of the senior care industry drives me to be successful,” Jules said. “I’m dedicated to serving those who entrust me to take care of them and/or their loved ones. Knowing that I am contributing to something bigger than I am keeps me inspired.”

Steinmetz has 15 years of experience in the senior living industry. Throughout her career, she has held positions including business office manager, marketing mentor, and regional sales and marketing manager.

“I realized my passion for helping the elderly during my time as a certified nurse’s assistant in high school,” Steinmetz said.


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