Senior Living Community Names Executive Director

January 15, 2020

ESCONDIDO, CA–Las Villas del Norte, an Integral Senior Living community, has named Jolene M. Farish as its executive director.

A San Diego native, Farish comes from a family with a rich professional background in social services, which helped her shape her view of the world and empowered her to become a leader in the service industry, specifically to the elderly population.

In pursuit of a career that aligned with her passion to serve others, Farish earned her undergraduate degree in psychology and a master’s degree in social work from San Diego State University. She began her career as a social worker; director of resident and family services at a 122-bed assisted living community for the memory-impaired, later moving into the executive director then senior executive director position of an assisted living home.

As a result of her work there, Farish received the Rising Star, Community of the Year and Administrator of the Year awards.

“I truly believe it is my purpose and passion to provide the best quality of life for my residents and their families,” Farish said. “My intention is to continue to provide enriching experiences for my residents, alongside my talented team members.”

Her primary responsibilities as the executive director include managing the community’s day-to-day operations, providing oversight to various teams and working with the management company, Integral Senior Living. In addition, she will supervise and oversee hiring all department leads and staff.

“Jolene’s passion for serving others is evident through the many accomplishments and accolades she has received during her long-standing, successful career,” said Jeffery Smith, senior vice president of Sales and Marketing at Integral Senior Living. “Her extensive experience and innovative thinking will be incredible assets to the Las Villas del Norte community.”

Located in the Hidden Valley of San Diego at 1325 Las Villas Way, Las Villas del Norte is a premier senior living community. This community offers independent living, assisted living, memory care and respite care.

Integral Senior Living, headquartered in Carlsbad, CA, manages a progressive selection of independent, assisted living and memory care properties throughout 18 states. It is ranked among the nation’s largest senior living providers.

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