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Senior Living Residences Achieves Purple Flag Dementia Care Accreditation Across All Memory Care Locations

March 22, 2024

Senior Living Residences
Tadd Clelland (left), SLR’s president/CEO, and Chris Carter (right), president of Purple Flag, pictured at Cornerstone at Hampton, New Hampshire’s first Purple Flag accredited community

OLD LYME, CT, and BRAINTREE, MA — Purple Flag for Dementia Care has announced in a press release that Senior Living Residences is the first senior housing provider to achieve accreditation across all of its memory-support communities. This brings SLR’s total of accredited communities to 14 and total Purple Flag communities to 31 across Connecticut, Massachusetts, and New Hampshire.

According to the Alzheimer’s Association, nearly seven million Americans are currently living with Alzheimer’s disease and 11 million more are providing unpaid care for those with dementia.

Purple Flag was developed by the Connecticut Assisted Living Association (CALA) and Institute for Senior Living Education as a way to recognize excellence and drive continuous improvement in the quality of care for people with dementia. Their application process assesses senior care organizations, including assisted-living communities, long-term care facilities, and home-care agencies in their ability to consistently deliver person-centered care, maintain a supportive and therapeutic environment, and offer ongoing training to staff associates and support to the families they serve. Purple Flag-accredited communities must adhere to 60 practice standards which are considered essential and valuable when caring for someone living with dementia.

“We commend SLR for their continuous quality assurance efforts in resident safety and quality of care,” said Christopher Carter, president of Purple Flag and CALA, and a member of Purple Flag’s Governance Committee. “I know that this partnership will raise awareness of the Purple Flag initiative and encourage other senior care organizations to follow in SLR’s footsteps. Families deserve the highest standard of care. When they start their search for a senior care provider, they are often in crisis and can be overwhelmed by the choices ahead of them. The Purple Flag symbol makes that search a little easier, identifying communities that have proven their ability to not just care for seniors, but to provide families with resources and reassurance that their loved one’s quality of life is the utmost priority.”

Residents at Cornerstone at Canton in Canton, Massachusetts, proudly pose with the Purple Flag

Founded in 2019 in Connecticut, the Purple Flag program has now spread across New England. In 2023, the organization officially recognized 26 assisted-living communities across Connecticut, Massachusetts, and New Hampshire. Purple Flag is anticipating further expansion in 2024, estimating 20 senior-care providers to be honored.

“In 2007, SLR envisioned a revolutionary memory support program focused on treating the symptoms of dementia in a way that prioritized dignity, independence and a focus on what seniors can still do. Today, our Compass Memory Support Neighborhoods are living out that vision, giving people with Alzheimer’s disease and dementia the best possible quality of life,” said SLR’s president/CEO Tadd Clelland. “We are grateful to have found a like-minded partnership in Purple Flag, whose accreditation program not only validates the work our passionate associates do day in and day out, but also confirms for family members that they have put their trust in the right place.”

Senior Living Residences, based in Braintree, Massachusetts, has been developing and providing service-enriched independent-living, assisted-living, and Alzheimer’s care options for seniors in New England for more than 30 years. The company currently operates 18 senior communities (14 with memory care).

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