The Point at CC Young Earns LeadingAge Texas Excellence in Innovation Award

March 27, 2024

DALLAS, TX — LeadingAge Texas has awarded the Excellence in Innovation recognition to The Point at CC Young Senior Living. The LeadingAge Texas annual awards honor those who have made a commitment to the field of aging services, embody excellence in leadership and advocacy. Recipients of the award are making outstanding contributions to their organization, communities, and the lives of those they serve.

“We talk about the importance of senior living communities being active participants in their local communities, and CC Young is a great example of engaging with and opening its campus to the Dallas community at large,” said LeadingAge Texas President/CEO George Linial. “CC Young Senior Living built The Point, a 20,000-square foot non-residential building, dedicated to being the central point of activity on campus. Anyone age 55 and better is invited and welcomed to participate in robust programming in arts, education, and wellness — whether they live at CC Young or not. This fosters the kind of community we encourage our members to create.”

Through Point Membership, non-residents can participate in everything CC Young residents experience including a comprehensive wellness schedule featuring fitness classes, Parkinson’s-specific programs, lifelong learning opportunities through UNT OLLI (Osher Lifelong Learning), and technology education. Point members are also eligible to experience aquatics programs in The Vista.

The inclusionary approach fosters intergenerational connections through all activities and the “Game Zone” to build a richer, more diverse community where older adults are not isolated but are active and thriving participants.

“We fully believe that every life and age we touch should be valued and enriched. The Point was created with a visionary and innovative approach to serving adults living on and off campus,” said CC Young President/CEO Russell Crews. “The Point and Pavilion are instrumental in executing CC Young’s vision to enhance the quality of life to all we serve — residents, families, employees, vendors, and the community at large. The Point has become a beacon for seniors helping us change the paradigm of aging and wellness for older adults, and this honor from LeadingAge Texas reinforces our commitment to be a hub for the Dallas community.”

LeadingAge Texas is a trade association representing the full continuum of mission-driven, not-for-profit aging services providers in Texas by rendering up-to-date information, advocacy, education, representation, group services, and networking to aging services professionals to fulfill our promise: Inspire. Serve. Advocate. LeadingAge Texas was established in 1959 as a Texas not-for-profit corporation. Its purpose is to provide leadership, advocacy and education for not-for-profit retirement housing and nursing home communities that serve the needs of aging Texans.

For more than 100 years, CC Young has been serving senior adults on a lush 20-acre campus in East Dallas. CC Young is a nonprofit continuing care retirement community. CC Young holds a 5-Star overall Quality Rating from the Centers of Medicare Services in skilled nursing care, home health, and hospice. CC Young provides opportunities for independent living, assisted living, memory support, long-term care, respite care, short-term rehabilitation, aquatics and outpatient therapy and hospice general inpatient services. The Community Services Program offers Home Healthcare, Hospice and Palliative Care, as well as Private Duty Care on- and off-campus. Its services are licensed in 13 counties throughout North Texas. The Point & Pavilion, located in the heart of the campus, offers creative, educational, recreational, fitness and spiritual opportunities for residents and the public.

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