TidePointe, a Vi Community Appoints Friedel Executive Director

October 24, 2023

HILTON HEAD, SC — TidePointe, a Vi Community has appointed Michael Friedel as executive director of its community on Hilton Head Island. In his new role, Friedel oversees every aspect of the community.

“I am delighted to be joining TidePointe and look forward to working alongside the talented team to provide the highest caliber of care for our residents,” said Friedel in a press release. “The community is dedicated to creating remarkable experiences every day, and it’s an honor to be spearheading the efforts that foster an engaging and thriving community culture.”

Friedel brings a wealth of experience in senior living and hospitality to Vi. Most recently, he was the associate executive director for Erickson Senior Living, Eagle’s Trace Retirement in Houston. He also held leadership roles in an Erickson community in Parkville, Maryland, and at two Sunrise Senior Living communities in the mid-Atlantic. Friedel began his career with Marriott Hotels and Resorts in Philadelphia as executive chef and food and beverage director.

TidePointe, a Vi Community is a resort-style senior living community featuring villas, verandas, and cottages in a coastal atmosphere. A life-plan community, TidePointe serves residents across the continuum of care with independent-living, assisted-living, and skilled-nursing options. TidePointe offers residents country club amenities and privileged access to Sea Pines Resort, where they can enjoy golf outings, art shows, culinary delights, and more.

Headquartered in Chicago, Vi Senior Living has more than 30 years of experience as the owner and operator of residential communities for older adults, with a current portfolio of 10 continuing care retirement communities (CCRCs) across the United States. Blending resort lifestyle with senior living, Vi communities provide residents with independent living as well as a continuum of care on-site, including assisted living, memory support and skilled nursing.