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Communities

Trilogy Health Services Refreshes Brand

February 27, 2019

LOUISVILLE, KYTrilogy Health Services, a senior living provider with over 100 locations across four states, has announced the launch of its brand refresh, which encompasses new company and careers websites, community logos, a tag line and an ad campaign.

The purpose of Trilogy’s brand refresh is not to distance itself from the reputation it has built over the past 20 years, but to breathe new life into the materials that communicate the company’s long-held mission, values and purpose. In doing so, the provider hopes to give its audience an accurate picture of what they can expect to find inside a Trilogy Senior Living Community, which is, in a word, family.

“With our brand refresh, we’re not forgetting our core values or where we came from,” said Randall Bufford, Trilogy’s president and CEO. “We are modernizing our look and our communication tools in light of an increasingly digital marketplace. Trilogy communities have always been places where families can find exceptional care and support, as well as fulfilling careers. Our new tagline, Where Family Comes to Live, ensures that our brand reflects the family values upon which Trilogy was built.”

Trilogy’s new company-wide ad campaign Best Decisions is now running in markets across Kentucky, Indiana, Ohio and Michigan. Collateral includes print materials as well as a new commercial.

Trilogy Health Services offers a full range of personalized senior health and hospitality services, from independent and assisted living to skilled nursing and rehabilitative services in over 100 senior living communities throughout Indiana, Ohio, Kentucky and Michigan. Trilogy Health Services is a subsidiary of Griffin-American Healthcare REIT III Inc.

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