Watermark Launches Mobile-First Website with Pricing and AI Search Optimization
November 11, 2026
PLANO, Texas — Watermark Retirement Communities recently announced it has launched a redesigned website that places pricing information on community homepages and incorporates changes intended to improve mobile browsing and visibility in AI-powered search.
According to Watermark, the site has been redesigned to prioritize mobile users, who account for the majority of visitors to its website. The redesign includes streamlined navigation and dedicated pages with detailed pricing information, while photos, videos, online reviews and integrated social media content are intended to give prospective residents and their families a better understanding of individual communities and resident lifestyles.
Watermark said it also has reorganized the site’s content to make information easier for consumers to find and for AI-powered search engines to interpret. As part of that strategy, the company is working to expand its presence in third-party directories and generate more online reviews to support its Answer Engine Optimization and Generative Engine Optimization efforts.
“The next chapter of digital marketing in senior living is being shaped by what today’s consumers and answer engines want — more price transparency, a mobile-first experience and greater on- and off-page signals to help build trust,” said Jamison Gosselin, vice president of marketing and communications for Watermark Retirement Communities.
Watermark manages senior living communities across the United States.
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