Candid Brings AI Workforce Platform to Senior Living Operators
April 28, 2026
NEW YORK — Candid, formerly known as MemoMate, is expanding its AI-driven workforce platform for senior living operators with backing from a strategic investment by Arnold Whitman, founder of Senior Living Transformation Company, a senior living real estate investment firm.
Candid said the investment comes as senior living operators focus increasingly on attracting and retaining qualified staff amid immigration policy shifts, changing demographics and rising care needs. The sector allocates an estimated $9 billion each year to workforce-related expenses, much of it tied to hiring practices, early turnover and administrative complexity, according to the company.
Denver-based Solera Senior Living has implemented the platform across its portfolio of independent living, assisted living and memory care communities in nine states. Candid said Solera teams have seen up to four times more hires from the same applicant pool, reductions in 90-day turnover and a decrease in time spent per applicant from about 50 minutes to less than 10 minutes.
“Candid brings meaningful operational improvements to one of the most persistent challenges in our industry,” said Adam Kaplan, founder and CEO of Solera. “As our industry evolves, it’s clear that workforce strategy will define success. Enhancing both hiring efficiency and retention at scale is incredibly valuable for operators right now.”
According to a company news release, Candid offers an AI platform designed to support the talent lifecycle, including candidate screening, automated interviews, onboarding, retention forecasting and sentiment tracking. The company said its conversational AI agents and machine learning models are intended to help operators conduct role-specific interviews that assess values alignment, relevant experience and behavioral fit.
“Senior living isn’t facing a shortage of applicants; it’s facing challenges with speed and conversion,” said Raphael Rubens, co-founder and CEO of Candid. “Our platform is designed to streamline hiring while also improving long-term retention, enabling operators to make smarter, faster decisions.”
“With staffing being a primary concern in senior living, this investment in Candid represents an AI-driven solution for interviewing and selecting the right people for the right positions,” Whitman added. “The team has designed and implemented a platform that addresses the entire talent lifecycle — from initial engagement to long-term retention — equipping operators with the tools to hire smarter and move faster. It’s highly complementary to SLTC and our mission to improve the quality and cost of delivering the best service and care to senior living communities.”
In addition to Solera Senior Living, Candid said it has expanded to hundreds of communities nationwide since its launch more than a year ago, working with organizations including Monarch Healthcare Management, Maplewood Senior Living and Wingate Living. The company has secured more than $1 million in total funding from entrepreneurs and investors in the United States and Israel.
The company said its transition to the Candid brand reflects the broader goal of serving as an AI platform for workforce operations in senior living. The platform initially focused on companionship and satisfaction insights, but Rubens’ research, which included living in a senior living community, pointed to workforce shortages and operational inefficiencies as primary constraints facing operators, the company said.
Candid will showcase its platform at Argentum’s annual Senior Living Executive Conference, scheduled for May 18-20 in Nashville, Tenn.
