Aline Releases 2026 Senior Living Benchmark Report

February 20, 2026

Louisville, Ky. — Aline™, the leading provider of senior living operating software, today announced the release of its 2026 Senior Living Benchmark Report, a comprehensive analysis of sales and marketing performance across more than 5,000 senior housing communities nationwide. Spanning independent living, assisted living, memory care, and life plan communities, the report offers a data-driven view of how prospect behavior, inquiry patterns, and conversion dynamics continue to evolve across the industry.

Key findings from the 2026 report include a clear standout care type that delivered double-digit inquiry growth, new evidence of how AI-driven workflows are reshaping early research and admissions processes, and a closer look at how length of stay correlates with longer — but potentially more valuable — sales cycles. The analysis also explores persistent perception gaps between older adults and adult children, shedding light on how decision-makers differ in priorities, timing, and messaging resonance.

“The Above the Line Benchmark Report is designed to help operators understand their performance in context, not in isolation,” said Brandon Logsdon, CEO of Aline. “As consumers become more informed and expectations continue to rise, leaders need clarity on how their teams are performing relative to the broader market and where meaningful improvement is possible. This report provides that perspective, using real data to guide smarter planning, stronger execution, and continued progress across the industry.”

Additional themes explored in the report include:

• AI’s expanding role in the prospect journey, particularly its impact on community websites, inquiry handling, and hospital referral workflows.
• Efficiency gains in post-acute admissions, driven by automation and smarter lead routing.
• When and how today’s senior living researchers engage and how those patterns have shifted over the past six years.

As prospect behavior, technology, and care demand continue to evolve, the 2026 Senior Living Benchmark Report provides a grounded view of what’s changing and what still drives results. By connecting sales and marketing data across care types, the report helps operators identify where to adapt, where to double down, and how to plan with greater confidence for the year ahead.

The full report is now available at https://alineops.com/senior-housing-sales-marketing-benchmark-report-2026.

About Aline
Aline is a software platform purpose-built for senior care operators. Serving more than 9,000 communities, Aline connects marketing, sales, clinical, operational, and financial systems on one unified platform to bring clarity to complex operations. Aline’s Growth & Engagement software transforms CRM from a system of record into a system of recommendation — guiding outreach, automating follow-up, and helping teams focus on the moments that matter most. Aline’s connected Resident Living & Financials products unify data across care and operations, enabling better decisions, greater consistency, and fewer tools to manage. Aline’s mission is to elevate aging by helping communities connect, care, operate, and grow.

Contact
Aline
Craig Simons, Sr. Director of Marketing
781-258-9294
craig.simons@alineops.com