Elder Care Alliance Launches Pilot Pop-Up Shop

February 6, 2019

CAMARILLO, CA–A first for the nonprofit senior living and aging organization, Elder Care Alliance will launch a pilot pop-up shop on Friday, Feb. 8, at AlmaVia of Camarillo.

Elder Care Alliance is pursuing this pilot out of a keen interest in exploring the concept of pop-up shops in the assisted living setting. The organization maintains a strong interest in assisting entrepreneurs in accessing the expertise of older adults and those who support them for new product development.

This initial pilot pop-up shop explores the viability of co-marketing adaptive clothing, beginning with one particular garment type that can be hard for some older adults to easily get on and off: pajamas. Elder Care Alliance has selected Dignity Pajamas, a woman-owned Los Angeles based company, to participate in this initial pop-up shop.

Rosemary Jordan, vice president of business development and strategy at Elder Care Alliance, is the host of this unique pilot, along with AlmaVia of Camarillo Executive Director Matthew Hathway.

“We’re excited to be a part of this pilot,” said Franne Goldberg, founder and creator of Dignity Pajamas. “With Rosemary and Matthew, we certainly have strong allies in our mission to create garments that feel great, look great, and can support older adults in comfort and convenience.”

“Exploring ways to integrate older adults and their families into the design and merchandising of products aimed to meet their needs is a priority for Elder Care Alliance,” said Jordan. “Our mission includes an explicit calling to serve and enrich older adults and those who care for them through education and innovation. Putting together a pop-up shop pilot is just the latest expression of our approach to innovation.”

The 10-by-10 temporary shop will invite residents, family members and staff to shop the Dignity Pajamas garments. As a gesture to the broader community affected by recent wildfires, 10 percent of the proceeds from the exclusive Elder Care Alliance-Dignity Pajamas “Love Series” will go to the Red Cross Woolsey Fire Relief fund.

“Hosting the pop-up shop pilot will enable a conversation about how to design adaptive apparel for seniors with the voices of older adults themselves,” said Hathway. “It will also support more opportunities for exploration of how pop-up shops can stimulate community and conversation, reducing loneliness and isolation.”

The event will take place at AlmaVia of Camarillo at 2500 N. Ponderosa Drive, Camarillo, CA. The shop will be open from 11:45 a.m. – 1 p.m. and from 1:15 p.m. – 1:45 p.m. Founder & Creator Franne Goldberg will give a brief talk from 1 p.m. – 1:15 p.m. about her experience in the apparel industry and what inspired her to create Dignity Pajamas.

Elder Care Alliance is a California-based nonprofit organization. Operating from both the mind and the heart, the Elder Care Alliance mission is to serve and enrich the holistic wellness of older adults and those who care for them through education, innovation and a network of professionals. Elder Care Alliance communities offer a variety of services, including assisted living, memory care, skilled nursing and independent living.

Dignity Pajamas is a woman-owned Los Angeles-based business founded by Goldberg. She has over 30 years of experience as a clothing designer and was dismayed by the lack of dignified or respectful solutions to nightwear for her own mother. She started Dignity Pajamas to fill that gap. All Dignity Pajama garments are proudly made in the United States.

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