October 2, 2018
Minnetonka, MN–Eldermark, an all-in-one senior living software platform, announced the launch of a comprehensive marketing automation platform and integrated marketing agency for senior living operators that integrates with its recently introduced CRM.
The automation solution combined with the CRM brings unique capabilities and streamlined sales and marketing alignment to senior living operators looking to find innovative ways to boost occupancy and get a better understanding of census trends.
Eldermark has a track record of supporting its customers with tailored operational and clinical consulting, and the launch of the new full-service marketing automation solution and integrated agency expands their legacy of offering scalable solutions for senior housing operators that deliver results. Instead of piecing together a marketing strategy from multiple vendors and solutions, Eldermark customers will be able to access an integrated, seamless sales and marketing solution that provides actionable insights into occupancy trends and census data.
“As an industry leader in customer support, Eldermark is transforming our approach to sales and marketing to align with what our senior housing operators really need and empowering them to be leaders in their markets,” said Craig Patnode, president and CEO of Eldermark. “Our marketing automation and agency allows us to be a true partner to our customers, starting with the fundamentals, really listening to their pain points and goals, and building a solution that helps their organization go above and beyond what they expected.”
Today, most operators have numerous marketing and sales partners which creates ambiguity around actual return on marketing investment. Eldermark’s laser focus on true conversions—move-ins and occupancy increases—and customizable approach to marketing automation and services brings clarity to customers about where investments pay off and where they don’t.
With Eldermark’s marketing automation tool, customers will be able to engage real-time prospect attribution within their CRM, as well as a full-service content management stack that includes nurture campaigns, direct mail and more. New customers will also be able to access a data cleanse, ensuring that all campaign efforts have the biggest impact possible. Eldermark’s Prospector and demand generation tools power a dynamic lead funnel that helps sales and marketing teams zero in on prospects with the most potential right away.
Eldermark customers can also access other professional marketing services, including reputation management, local, regional and national SEO and PPC, social media advertising, recruitment and HR solutions and website development.
Eldermark’s new web-based CRM launched in August is built on the foundation of Eldermark’s legacy CRM, Market Minder, which has been an industry name for more than 15 years. The new CRM was developed with feedback from more than 400 operators nationwide, delivering a solution that is intuitive and allows operators to easily manage prospects through the entire journey from inquiry to resident.
The CRM integrates with EHRs and Eldermark’s marketing automation solution, making it easy and fast to gain insight into sales and occupancy activity, trends and projections with a comprehensive array of standard reports or custom reports that fit each operator’s needs.
“As the supply and demand trends in senior housing continue to keep operators on their toes, our CRM has stepped up to be a trusted tool that provides insight and clarity to these problems plaguing the senior housing industry,” said Patnode. “Our easy-to-use platform starts tracking prospect metrics immediately and pushes those reports to investors as frequently as they want—it’s a major game changer for how CRMs and investors will interact with data and census performance.”
One of the most powerful ways the CRM beefs up an operator’s sales funnel is by capturing the information of anonymous web-site visitors, introducing them to an operator’s local brand through direct mail, putting them into an email nurture campaign and building out their demographic information in the CRM.
The CRM is cloud-based, HIPAA compliant and can be accessed from any mobile device to bring simplified workflows to sales team members wherever they are.
Along with these enhanced sales functions, the CRM is integrated with a marketing automation platform enabling a wider range of functionality, including appointment setting, lead scoring, social media scheduling, automated email triggers and campaigns and more.