Heritage Communities Accelerates Growth with Two Leadership Promotions
January 9, 2025
OMAHA, NE — Heritage Communities has announced the promotions of two key leaders. These roles are integral to the growth and momentum of the organization, according to a press release.
Lacy Jungman has been promoted to chief marketing officer. She oversees all aspects of sales and marketing efforts, while supporting growth opportunities for the company. Jungman is also responsible for driving brand awareness, acquisition of new communities, innovative marketing strategies, market research, and collaboration with cross-functional teams.
“We have always been cautious about growing too fast or getting ‘top heavy’ as an organization,” said CEO Farhan Khan. “But as we look to the future, the addition of a chief marketing officer is a critical component to our continued momentum. With Lacy’s industry experience and knowledge, in addition to her 11 years with the company, I am excited for her to lead our sales, marketing, and growth efforts.”
Also, Erin Albers has been promoted to vice president of customer experience, focusing heavily on the experience of residents and associates. Simultaneously, Albers will lead all projects related to streamlining dining, life enrichment, and memory support programming exclusive to Heritage Communities.
“While we’re excited for growth potential in 2025, our priority remains focused on continuing to offer the highest quality of care and experience for those we serve,” stated President Nate Underwood. “We never want to lose sight of our highest honor, the residents, family members and associates who have chosen to live and work with us. With Erin’s passion and experience, I am confident her leadership and creativity will allow us to grow while maintaining the integrity of our service offerings and culture.”
In addition to these two promotions, Heritage Communities is also actively recruiting for a vice president of operations. This is a new position focused on supporting our regional teams and taking a leading role in operations-related policies, practices, standards, and security measures. This new role rounds out the executive leadership changes for the organization.
Heritage Communities, based in this Midwest city, manages 17 communities throughout Nebraska, Iowa, Arizona, and Texas, 15 of which are owned and operated by Heritage, with two being under management contract; one additional Nebraska location is currently in development. The company employs nearly 1,000 associates and cares for more than 1,600 residents.