Inspīr Embassy Row Redefines Senior Living with Aura
January 9, 2026
Inspīr Embassy Row, the newest ultra-luxury senior living community in the heart of Washington, D.C., is setting a new standard in personalized care with the official launch of Aura – a thoughtfully designed lifestyle program that bridges the gap between traditional Assisted Living and Memory Care.
Developed to address a growing need in the industry, Aura offers a new and category-defining model in senior care for individuals who don’t require the full structure of Memory Care but benefit from more support than Assisted Living typically provides. With curated routines, personalized care plans, and meaningful engagement opportunities, Aura empowers residents to live with confidence, purpose, and connection.
“For too long, the senior care industry has offered an either-or approach: Assisted Living or Memory Care,” said Shane Herlet, Co-CEO of Maplewood Senior Living and Inspīr. “But aging isn’t binary. Many older adults live in the in-between: a space where subtle cognitive or emotional changes require support, not limitation. Aura was created to meet that need with dignity, structure, and intention.”
Meeting the Moment in Aging and Cognitive Wellness
With over 12 million Americans projected to live with mild cognitive impairment (MCI) by 2030, the demand for nuanced care models is accelerating. Aura answers that call by combining clinical foresight with lifestyle innovation, providing just the right amount of support, exactly when it’s needed.
Residents in the program enjoy:
Personalized daily structure to promote cognitive and emotional wellness
Specialized engagement opportunities tailored to individual interests and needs
Seamless integration with the broader Inspīr lifestyle, fostering connection and community
Aura represents a proactive and intentional evolution of senior care—one that supports residents in living confidently, with structure and support that empowers rather than restricts.
Inspīr Embassy Row is also proud to offer “Now What?” a guided support program for early memory changes beginning January 20th, led by Dementia Care Specialist and Support for Aging Founder Marti Brown Bailey. This series will provide individuals and care partners with expert guidance and compassionate support as they navigate the next steps together. To learn more or inquire about participation call (202) 293-2100 or email embassyrowinfo@inspirsl.com.
For more information about Aura please contact a member of our leasing team at (202) 293-2100 or visit https://inspirseniorliving.com/aura/.
About Inspīr
Inspīr Modern Senior Living is a brand under Maplewood Senior Living focused on offering luxury senior living residences in major metropolitan or destination locations. The Inspīr brand is the convergence of luxury accommodations, exceptional hospitality, cutting-edge technology, whole-person wellness and best-in-class care. Inspīr’s first community was built in Manhattan’s Upper East Side and its second location opened in March of 2025 in Washington D.C.’s prestigious Embassy Row neighborhood. For more information, please visit www.inspirseniorliving.com or call (202) 293-2100.