Liberty Senior Living Names Goyette Chief Operations Officer
August 11, 2025
WILMINGTON, NC — Liberty Senior Living, an owner/operator of senior living communities, has announced the appointment of Robert “Bob” Goyette as Chief Operations Officer according to a press release. He brings with him a distinguished track record in the senior living industry, marked by a passion for service, a deep respect for seniors and their families, and a belief in the power of strong, motivated teams.
Goyette has been in a C-suite position for over 10 years; he has held nearly every leadership role in senior living, including sales director, executive director, regional director, divisional vice president, and executive vice president. Over the course of his career, Goyette has opened more than 50 senior living communities across the country.
“Bob has already made a tremendous impact on our systems and communities in a short time,” said Will Purvis, president of Liberty Senior Living. “His ability to bring structure, clarity, and purpose to complex operations is matched by his deep commitment to people. Bob’s leadership is strengthening our foundation and elevating the experience we provide across all our communities.”
“Liberty has a strong foundation built on its mission to cultivate community, enhance lives, and promote independence,” said Goyette. “My goal is to build upon that foundation by strengthening our operating standards and empowering our associates to deliver an exceptional experience for our three core customers: residents, families, and team members.”
As COO, Goyette is focused on building scalable systems and establishing operating standards across Liberty’s diverse portfolio, which includes rental communities, life plan communities, equity-based models, stand-alone assisted living and memory care, and 55+ neighborhoods. He is especially committed to providing structure and tools that help teams succeed, including the use of performance dashboards and business intelligence to drive quality outcomes and informed decision making.
“We’re using data not just to strengthen our financial position, but to improve lives,” said Goyette. “Technology should be used as an accelerator, taking what’s already working well and making it even better.”
“I’m very proud to be part of a company that is not only looking to grow, but to grow with a purpose,” he said. “Liberty’s range of communities and its commitment to quality, honesty, and integrity makes this an amazing opportunity to continue to make a difference in the lives of others.
“I am thankful for the entire team at Liberty and the values that they live each day,” Goyette added. “Together, we will continue to build upon this great legacy of families caring for families.”
Liberty Senior Living, LLC, is a division of Liberty Healthcare Management that specializes in senior living and retirement communities. Based in North Carolina and established in 1875, Liberty Healthcare Management is a family-owned company that assists people in managing their healthcare and residential needs.
