New Perspective Senior Living and Roobrik Partner to Provide Seniors Free, Online Tool to Sort Through Wide Range of Living Options

May 16, 2018

To help bring clarity to the decision process, New Perspective Senior Living has partnered with Roobrik, the leading provider of human-centric decision tools for age-related health and care decisions, to make an online assessment tool available to the public.

In about four minutes, Roobrik’s “Is it time to get help?” tool guides users through a friendly, conversational assessment, then uses sophisticated algorithms to provide a personalized, clinically informed analysis to seniors and their families.

“This tool helps bring structure and clarity to the process. That can be extremely helpful in reducing stress during what is often an extremely emotional time,” observed Doug Anderson, New Perspective Senior Living vice president of marketing and communications.

“When partnering with Roobrik, we were looking for an unbiased analysis that helps seniors in their housing and care decisions. It was important for us to not have any hidden agendas, and its already making a difference. In just three months, we’ve already helped more than 250 families privately consider the options that are best for them,” Anderson added.

After a user completes the questionnaire, in moments, the tool provides a customized analysis addressing four critical aspects when evaluating senior living needs: What level of care is needed? How quickly does a change need to be made? What environment is the best? And, how to broach the subject with family and professional care givers?

“New Perspective has always focused on helping families make the right decision, across the range of options available to them,” said Nate O’Keefe, Roobrik’s CEO. “Our ‘Is it time to get help?’ tool enables them to provide that same level of trusted guidance earlier in the process, when they’re still in research mode.”

The free, private tool is available online at the New Perspective home page,, as well as at

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