Seniorlink’s “My Wish – An Alzheimer’s Story” Wins New England Emmy for Outstanding Public Service Announcement

June 12, 2018

BOSTON–Seniorlink, Inc., a leading tech-enabled health services company, is thrilled to announce that its public service announcement video My Wish – An Alzheimer’s Story, won the 2018 New England Emmy for Outstanding Community/Public Service (PSAS) Single Spot.

In November 2017, in honor of National Family Caregivers Month, Seniorlink, launched its second annual Thank You Caregiver Nation campaign, an initiative to acknowledge and honor the commitment of the 15 million family caregivers in the U.S. who are caring for a loved one with Alzheimer’s Disease or a related dementia. The campaign focused specifically on caregivers supporting family members suffering from Alzheimer’s Disease and other dementias. Through the efforts of these family caregivers, loved ones can remain in the community instead of living in an institution.

To help raise awareness of this important issue, Seniorlink worked with Parallax Productions and Mechanica to share the story of Pam Montana, a woman diagnosed with early-onset Alzheimer’s, and Bob, her husband and caregiver, in the My Wish video ( Since her diagnosis, Pam has dedicated herself to supporting efforts to find a cure for Alzheimer’s through the advancement of research; to provide and enhance care and support for the millions of individuals who are afflicted with the disease; and to try to find ways to reduce the risk of dementia through the promotion of brain health. As part of her efforts, Pam serves on the Board of Directors of the National Alzheimer’s Association.

Seniorlink also supports Alzheimer’s and dementia caregivers through a Facebook group ( The private group, with more than 3,000 members, invites caregivers to connect with fellow caregivers, share experiences and challenges, and motivate each other through the challenges of caregiving.

“The work of family caregivers can be unrelenting, and particularly stressful, when caring for a loved one with Alzheimer’s Disease or dementia. Thank You Caregiver Nation is our small way of recognizing and supporting family caregivers for the work that they do every day,” said Seniorlink President and Chief Executive Officer Tom Riley. “We are honored that our My Wish video received an Emmy, and hope that this recognition will help raise more awareness for Alzheimer’s and dementia diseases, as well as for family caregivers nationwide.”

The New England Emmys were held on June 2, 2018, and are awarded by the Boston/New England chapter of The National Academy of Television Arts & Sciences.

Seniorlink is a tech-enabled health services company that transforms care management at home through care collaboration solutions. The company serves patients and caregivers by partnering with risk-bearing provider and payer organizations to augment existing care management capabilities through solutions that leverage human touch and technology.

Seniorlink’s team of compassionate, experienced professionals uses a proprietary platform, Vela, to encourage real-time collaboration among the extended care team that results in better outcomes at a lower cost. Backed by nearly two decades of care expertise, Seniorlink leads the way on delivering high quality care.

Seniorlink’s Caregiver Homes Network is the first Home and Community Based Services (HCBS) provider in the U.S. to receive National Committee for Quality Assurance (NCQA) Case Management Accreditation with Long Term Services and Support Distinction.

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