Solstice Senior Living Adds Regional Director of Sales and Marketing

CARLSBAD, CA–Solstice Senior Living, a national joint venture of Integral Senior Living and NorthStar Healthcare Income, Inc., (NHI) has hired David Lors as the regional director of Sales and Marketing within Solstice’s East region. He will spearhead initiatives for 10 of Solstice’s 32 communities in Connecticut, Illinois, Maine, Missouri and New York.

Lors previously served as senior regional director of Sales for senior living communities in Virginia and Ohio.

With more than 15 years’ experience in the senior living industry, Lors has led sales and marketing efforts in over nine states and two countries. He has consistently held a year-over-year closing ratio of 40 percent or higher, and he has led above-average company move-in percentages.

“David is the type of leader that we value at Solstice Senior Living,” said Collette Gray, CEO/COO of ISL and Solstice. “His performance numbers are exceptional, and most importantly, his passion for serving residents and staff is of the utmost priority. We are thrilled that he has joined our team.”

“Solstice is an innovative leader within the senior living industry,” Lors said. “I’m excited to share the Solstice approach with prospective residents and help more seniors live vibrantly.”

Activity and culinary offerings are widely recognized as key factors in seniors’ selection of an independent living community, and Solstice’s approach to providing these services exemplifies the venture’s plans to combine management best practices with purposeful resident engagement to support community utilization and retention.

Vibrant Life focuses on seven core components, ranging from inspiration and wellness to adventure and community connections. The program promotes joyful experiences, meaningful endeavors, and abundant opportunities to connect residents with family, friends and the local community.

Elevate provides Solstice residents with flexible and changing culinary options. The new program will be complemented by monthly “Food for Thought” meetings, which have succeeded at other ISL communities in engaging residents in culinary and menu-related decisions.