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The High-Tech, Boutique Retirement Community That Puts Five-Star Hotels to Shame and the App They Use To Do It

March 16, 2020

LEAWOOD, KS–World-class dining, an architect-designed campus, and state-of-the-art fitness equipment are just a few reasons why retirees who could live anywhere choose the Boutique Retirement Club (BRC) at Ironhorse. The expansive luxury independent living community in Leawood, KS, hasn’t missed a single detail in their effort to deliver the highest quality service, space and amenities. To tie it all together, they even have a custom mobile community app designed to deliver resident members 24/7 access to all the BRC at Ironhorse has to offer.

“We wanted to achieve a better and more convenient experience than even a high-end hotel. Everything our resident members need to enjoy the best of life is right here, and we wanted them to be able to access all those offerings anytime. We decided an app would deliver the ultimate convenience and were ready to build our own,” said Bridget Snodgrass, Vice President of Senior Operations at Overland Property Group, who jointly owns The BRC at Ironhorse with partners Midwest Health. “Then we found Touchtown.”

Touchtown is a tech company that specializes in communication and engagement software for senior living. With their custom Community Apps product, FOI didn’t have to reinvent the wheel. The BRC at Ironhorse team customized the app to match their modern aesthetic, and regularly fill it with useful content on all their amenities and events. Residents simply download the app, login, and are instantly connected to their community — anytime, anywhere.

“Older adults enjoy the convenience and connection technology offers as much as anyone. The BRC team recognized that and has over-delivered on the wants and needs of their residents in every way, including through the app,” said Lindsay Evans, Touchtown’s director of product management.

Much like with every other aspect of the community, the BRC team didn’t stop there. They integrated their app with Alexa so residents can ask the voice assistant for community information without raising a finger. Information can also be accessed in digital signs throughout the community and on an in-suite TV Channel. Everything has been thoughtfully connected to optimize the resident experience. And their efforts have not gone unnoticed.

“Other communities we looked at had nothing like the Tech Support offered at Ironhorse. Having that help makes it easier to learn and be more comfortable with all the technology in the community,” said BRC at Ironhorse Resident-Member Sharon Darby.

Between the stunning architecture and environment of the community, dining run by restaurateurs PB&J Restaurants, and dedicated staff, The BRC at Ironhorse has set a new high for boutique retirement and created a space where residents can truly thrive. Better, their use of technology helps poise them for many more years of serving residents, even as the wants and needs of the older adults in their community change.

Overland Property Group (OPG) has developed over $400 million in multi-family and senior living communities since 2002. The company has multiple projects active in various stages of pre-development, closing, construction and lease-up across the Midwest, from affordable to ultra-luxury properties. Through stringent development standards and a focus on building beneficial and enduring relationships, Overland Property Group has not only become one of the fastest growing developers in a six-state region, but has also established a reputation as one of the nation’s most dynamic and innovative developers.​

Touchtown’s suite of simple-to-use technology tools improve communication and increase engagement in senior living communities. Custom solutions are designed to effectively address the needs, acuities and preferences of residents, staff, families and prospects. Touchtown’s single-entry, cloud-based content management system makes exceptional communication possible for every community.

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