The Kendal Corporation’s Braxton Appointed to Friends Services Alliance Board of Directors

April 23, 2024

Kendal CorporationNEWARK, DE — Howard Braxton, senior vice president of marketing, communications and sales at The Kendal Corporation, has been appointed to the board of Friends Services Alliance, according to a press release. FSA is a professional association for values-aligned organizations that serve older adults. The organization supports employees and governing boards in governance, compliance and risk management, and diversity and equity efforts.

“I am honored to join the board of Friends Services Alliance and continue serving the evolving needs of aging services organizations,” Braxton shared. “I look forward to the opportunity to blend my expertise in Quaker-rooted senior living and services with the critical programming in governance, compliance, and diversity that FSA provides.”

A seasoned professional, Braxton has over 35 years of career experience in sales and marketing management in senior living and health care. His experience spans work with a variety of aging services providers, including Life Plan Communities and Life Plan at Home, independent living, assisted living, skilled nursing and rehabilitation communities, and home health care services.

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At Kendal, Braxton’s primary responsibility is to serve as a resource for Kendal Affiliates and manage Kendal’s marketing, design, and communication team. He guides affiliates through on-site education, assistance with strategy and occupancy development, marketing strategies, community outreach, communications and public relations, and event planning. He also supports expansions and new development projects.

“We are thrilled to welcome Howard to the FSA board,” said Linda Sterthous, board chair at FSA. “His position as a marketing leader in a Quaker-rooted aging services provider will be an asset to FSA, which assists organizations with similar values nationwide.”

Founded on Quaker principles and guided by Values and Practices, Kendal affiliates include life plan communities, Life Plan Community at Home, independent-living, assisted-living, memory-care, long-term care, and skilled-care options. Kendal affiliates are in New Hampshire, New York, Massachusetts, Virginia, the Washington, D.C., Area, Illinois, Pennsylvania, Ohio, and California.

Friends Services Alliance is a national professional association of values-aligned organizations that serve seniors. FSA supports both staff and governing boards of CCRCs/life-plan communities, home-care groups, foundations and others by providing a spectrum of professional services specifically designed for the senior industry. They have been doing so for more than 30 years.

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