The Springs Living Names Eastwood VP of Marketing and Communications

December 26, 2024

McMINNVILLE, OR — James Eastwood has been appointed vice president of marketing and communications for The Springs Living, according to a press release. He spearheads brand strategy, creative direction, and marketing campaigns while supporting the organization’s 20 senior living communities across the Pacific Northwest.

“James brings extensive experience in leading marketing teams throughout his career,” said President Brenda Connelly. “His collaborative methods and forward-thinking approach create the optimal combination for building teams and empowering them toward successful outcomes.”

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Eastwood brings two decades of marketing experience to the position, having most recently served as head of marketing for the Americas with Milestone Systems, a video software company based in Lake Oswego, Oregon. Previously, he served as vice president of marketing for Oregonian Media Group in Portland and as a brand marketing consultant and strategist for companies like Adidas, Red Bull, the University of Oregon, and the San Jose Earthquakes.

Based in McMinnville, Oregon, The Springs Living — independent living, assisted living, and memory care — has been serving older adults since 1996. The company has 20 communities in Oregon, Montana, and Washington.