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United Properties to Rebrand Its Florida Senior Living Communities

December 6, 2022

MINNEAPOLIS, MN—United Properties, one of the largest real estate investment and development companies in the Midwest, announced last week that it is rebranding its senior living communities in Naples and Sarasota, FL, and transferring operations of the communities from Watercrest to Ebenezer Management Services. United Properties will retain ownership of each community.

“We’re excited to expand our partnership with Ebenezer and continue to deliver a lifestyle that seniors are looking for—one full of caring relationships and activities seniors can share with people who have similar interests and are at similar stages in life,” said Matt Van Slooten, United Properties president and chief investment officer. “We are proud to have developed these two beautifully designed communities, and pleased to bring Ebenezer’s management to these locations under the Amira Choice brand.”

Amira senior living developments are well-positioned to meet demographic demands, building on United Properties’ 18 years of experience with senior living developments in 31 locations—including 20 Applewood Pointe co-op communities, Van Slooten noted. The number of people in the U.S. over 75 is expected to nearly double over the next two decades—from 23 million in 2020 to 45 million in 2040.

Ebenezer Management Services, which is affiliated with Fairview Health Services, is Minnesota’s largest senior housing operator and has decades of experience in the senior living market. Ebenezer currently manages over 100 locations and offers senior housing and care options including independent living, assisted living, memory care and skilled nursing care.

“We are honored to expand our relationship and footprint to Florida with our valued partner, United Properties,” said Jon Lundberg, Fairview Senior Services and Ebenezer president and chief executive officer. “It is a pleasure to welcome the residents, family and staff of these two communities to the Ebenezer family, and we look forward to sharing our long-standing values of dignity, integrity, service, compassion and innovation as we begin serving older adults in Florida.”

Amira residents in Florida will notice a new name, logo, website design, signs and employee uniforms in their communities. They will also experience the benefits of United Properties and Ebenezer’s partnership, with best-in-class levels of service, care and quality of life.

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