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Anser Innovation Appoints Amanda Brinkman to Board of Directors, Expanding List of Influential Leaders Supporting the Company’s Move to Ōmcare Commercialization

January 20, 2020

Ōmcare, a wholly-owned subsidiary of Anser Innovation, is a Minnesota-based health technology company that aims to extend the reach of caregivers and improve medication adherence and outcomes through its Ōmcare Home Health Hub™, which gives caregivers of all types—from physicians and pharmacists to home care providers or family members—the ability to see and speak to elderly or disabled dependents and confirm compliance with medication treatment plans from anywhere. The easy-to-use Ōmcare system is designed to facilitate remote monitoring and interaction via visual confirmation of a patient’s actions, which supports telehealth and virtual care services, and gives family members greater peace of mind.

“Amanda has amassed an extremely impressive marketing, public relations, and business development track record that will allow her to provide critical guidance to Anser Innovation as we move toward the commercialization of the Ōmcare Home Health Hub in 2020,” said Lisa Lavin, Founder and CEO of Anser Innovation and its family of companies. “In addition to her critical marketing acumen, boundless energy, and creative mindset, Amanda’s personal credo of ‘doing well by doing good’ is a perfect fit with our core values and brand aspirations.”

Brinkman’s accolades and achievements include a feature in Minnesota Business’ “The Next Generation of Minnesota Business Titans;” being named to the magazine’s “Power 50,” which recognizes the most influential leaders in the business community; and a cover feature in Twin Cities Business Magazine. She has held executive-level positions at Allianz and UnitedHealth Group. In addition to leading internal creative agencies and business strategy at these top corporations, Brinkman has demonstrated her creative expertise through her work at cutting-edge creative firms, Fallon and McCann Minneapolis.

Brinkman is a board member for the Ordway Performing Arts Center, the Children’s Theatre Company, the Association of National Advertisers (ANA) and the Women’s Business Development Center Chicago. She has also served on the boards for Children’s Cancer Research Fund, Make-A-Wish, and The Salvation Army. She passionately volunteers for an array of causes, including the Special Olympics, Feed My Starving Children, People Serving People, the Down Syndrome Association of Minnesota, the Jeremiah Program, and more. Brinkman is also a member of the Minnesota Women’s Economic Roundtable.

“I believe in brands that move beyond brand purpose and take real brand action, making a difference in the lives of their customers,” said Brinkman. “Ōmcare provides just that by extending the reach of caregivers and empowering independence. This is a life-changing technology and I am thrilled to help raise awareness for this revolutionary approach.”

Ōmcare earned its third patent from the United States Patent and Trademark Office (U.S. Patent No. 10,347,377) for the company’s web-enabled, audiovisual, medication-dispensing telemedicine system for the home in 2019. Ōmcare was recently named among the “20 Hottest Flyover Tech Companies” by The New York Observer, based on insights from a panel of healthcare and business experts at the 38th Annual JP Morgan Healthcare Conference.

Ōmcare is a health technology company aspiring to extend the reach of the caregiver, increase medication adherence, and to improve treatment outcomes by harnessing the power of remote care. We aim to achieve this through our proprietary interactive technologies—promising right pill, right time, right person. By partnering with pharmacies, payers, providers, and family caregivers, our vision is to help people live healthier, more vibrant, independent lives.

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