Engrain and Touchtown Partner to Provide Tools for a Seamless Senior Living Renting Process

September 30, 2019

DENVER, CO, and PITTSBURGH, PA–Engrain, the leader in interactive mapping technology and data visualization software, announced its partnership with Touchtown, the leading senior living community engagement platform. Through the partnership, the companies will offer advanced integrated tools for senior living communities, providing renters and their families with easy-to-visualize, real-time information to make more informed leasing decisions.

Engrain’s popular SightMap^® application will integrate seamlessly with Touchtown’s Census Builder app, presenting interactive maps of participating senior communities. Each map can be configured to display live pricing, unit availability, visual tours, as well as an option for potential residents to apply directly online and in real-time. Sales and marketing teams can also use the application on a large touchscreen display or mobile device to guide prospects through a tour of communities, including community amenities, events and interactive floor plans.

“With seniors and their families touring multiple communities a day, it’s critical we continue to innovate and provide easier experiences for these potential renters,” said Brent Steiner, Founder and CEO of Engrain. “We’re excited to enhance the functionality of Touchtown’s Census Builder app by integrating SightMap, which will enable seniors and their families to visualize potential new homes, even without physically touring every part of the community.”

For added convenience, prospective residents and their family members can remotely access the community and touring experience from anywhere in the country through the Touchtown app. The Touchtown app also gives sales professionals access to detailed analytics on  prospect app interactions, allowing for a deeper understanding of each prospective resident’s needs and enabling more personalized follow up.

“Census Builder provides a digital footprint of where people are going within the app,” said Cissy Nickel, Community Integration Director for Hunters Woods at Trails Edge. “We can see what motivates them. As future residents begin navigating to specific floor plans, our team can follow up with personalized information directly aimed to enhance the search for their new home.”

Touchtown and Engrain plan to expand the strategic partnership by incorporating digital mapping into wellness initiatives and community events within senior living communities.

“The integration between SightMap and Touchtown’s Community Apps opens up the opportunity to connect critical information to the relevant location,” said Ted Teele, Touchtown CEO. “Imagine being able to view a specific activity schedule, work order status, or dining options simply by tapping a room on a screen. We’re excited to explore areas in senior living where this partnership will add value.”

To celebrate the strategic partnership Touchtown will offer an exclusive launch bundle to communities interested in improving occupancy. For a limited time, SightMap will be included with the Census Builder app at no cost.

Alternatively, communities can purchase SightMap as a standalone solution and embed the technology in their own community website or portal. To take advantage of the exclusive bundle, visit the Touchtown website and request a personalized demonstration.

With over 1,200 customers and 20 years of industry experience, Pittsburgh-headquartered Touchtown improves the community experience through innovation and connectivity. Their technology solutions benefit the entire community by improving resident wellness and happiness, increasing occupancy, connecting families, and reducing staff turnover. Touchtown is the pinnacle of engagement technology in senior living.

Headquartered in Denver, CO, Engrain’s mission is to fundamentally transform the way people find, lease and manage property. A recognized leader in next-generation touring interactive technology and map-based data visualization software, Engrain’s advanced integrations and technical flexibility offer solutions for any senior living or multifamily technology stack. Clients use Engrain products to engage prospects and residents, analyze and improve operating performance and increase NOI through operational efficiency.