K4Connect Introduces Next Generation Content Creation, Management and Publishing Solution for Senior Living
RALEIGH,NC–K4Connect, a mission-centered technology company creating solutions that serve and empower older adults and individuals living with disabilities, today announced the availability of its groundbreaking Content Management Module (CMM), an optional add-on to its flagship connected-life solution, K4Community—built specifically for senior living community residents, staff and operators.
The K4Community CMM content creation, management and publishing platform will revolutionize the way senior living communities create, manage and share content, while dramatically improving resident access to real-time events and information.
The new CMM solution provides a modern approach to content management and is poised to disrupt current content creation, digital signage, in-room TV and print solutions, some of which have failed to innovate for years. The CMM offering is the industry’s first “build once, publish everywhere” cloud solution, ultimately reducing the costs of using multiple systems. Moreover, the CMM’s modern deployment model allows communities to turn any TV into a “smart TV” by using WiFi, ultimately removing the traditional requirements of wired solutions.
For community marketing and activity leaders, the CMM allows for seamless content creation, management, and distribution directly through K4Community, versus using multiple platforms to complete each task, saving community staff both time and money. The CMM includes a flexible templating engine, robust content scheduling and a broad selection of “live content” which automatically updates events, weather, news and much more. This approach also allows for marketing collateral to be streamlined across all communities and media, re-enforcing brand guidelines, ensuring consistent and accurate messaging, and accelerating publishing time—no matter how many communities an operator has spread across the country.
For residents, CMM brings increased connectedness to the community along with new ways to consume community information in their homes or on the go. Building on the engaging K4Community application that brings together dining menus, event calendars, news, resources, notifications and surveys, residents can now gain access to the latest news and announcements on their TV’s. With enhanced High Definition digital signage capabilities, the digital signage becomes community aware, allowing residents to enjoy contextual displays which provide a more personalized experience across campus.
“As with all of our new and enhanced offerings, we worked closely with our senior living partners to rethink current approaches, workflows and end user experiences. By taking a modern, fresh look at how content is created, managed and published, we have built a new cloud-based solution, which eliminates major pain points and increases transparency for our customers. CMM really does represent the future of senior living content creation, management and publishing,” said Derek Holt, president of K4Connect. “The ‘build once, publish everywhere’ approach not only combines multiple tools into a single hosted solution, but does so while improving operational efficiencies, enabling personalized resident experiences and improving brand consistency.”
CMM is available today to current K4Community customers and will be offered to new K4Community customers in the second quarter of 2018. All existing K4Community customers have announced intentions to adopt CMM, which is the first of multiple planned K4Community add-on module capabilities.