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Patricia Jacobs Picked to Lead Catalyst, Juniper Communities New Health and Well-Being Program

August 8, 2022

BLOOMFIELD, NJ—Juniper Communities’ Founder and CEO Lynne S. Katzmann, Ph.D., announced the selection of Patricia Jacobs to lead Catalyst, Juniper’s new and pioneering health and well-being program.

Catalyst is a membership-based ecosystem of programs and services addressing individuals’ health and well-being, delivered via a high-tech, high-touch approach. Through a lifestyle concierge, members receive personalized schedules of life-affirming programs, classes and services to meet their goals. Catalyst aims to not only add years to life, but life to years—what Juniper is calling “wellspan.” As described by Katzmann, Catalyst will set the stage for a new era of aging, addressing individuals of various ages who want a coordinated and innovative high-tech, high touch-powered program that promises to deliver a personalized life experience that fosters whole-person wellness and vitality.

Instrumental in Jacob’s selection was the work she performed on behalf of Juniper at Cubigo, where Jacobs helped create and deploy the technology platform that supports Catalyst. “Patricia will be a great addition to the Juniper family,” expressed Katzmann. “She brings strong, deep experience [and] a demonstrated passion for promoting well-being in older adults—traits that exactly match what we need to further evolve and deeply ingrain Catalyst, our new program that we believe will help build the next generation of senior living.”

As Juniper Communities’ national director of Catalyst, Jacobs will deploy the program among all 30 Juniper communities, which will serve as community hubs for a network of opportunities focused on an individual’s interests, social interactions, fitness and health maintenance.

“I’ve long admired the innovation and spirit of Juniper,” said Jacobs. “I look forward to working with the Juniper team as we meet the needs of our customers and our local community for connection, personalized experiences and wellness that extends beyond the physical plane.”

As U.S. director of sales at Cubigo, Jacobs was immersed in implementing Cubigo to support Juniper’s Catalyst platform. Cubigo will continue to provide the technological backbone and application development to roll out the Catalyst program and develop new innovative cases. Jacob’s background also includes 18 years of senior living operations and sales leadership.

However, she credits her creativity and intense customer focus to her 10 years running her own business—a group of galleries of American craft. “Listening to your customer and designing the experience and products they want is the basis of a successful leader, and I built that into my DNA as a leader,” said Jacobs.

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