March 15, 2017
SAUSALITO, CA–Sitecore®, the global leader in experience management software, today announced the continuing success of the Sunrise Senior Living Care Questionnaire, which creates a rich personalization and contextualized experience for site visitors in search of a senior living option.
“Finding the right senior care solution is both a complex experience and a very emotional decision – and even the basic terminology can be confusing,” said Abby See, Senior Director, Online Marketing, Sunrise Senior Living. “In the competitive senior care industry, providers bombard even casual digital visitors with a torrent of calls and emails. We wanted to create a different experience for our customers and prospects.”
Working with partner Delphic Digital, Sunrise Senior Living set out to improve the customer research process. Together, they created the Care Questionnaire which became the centerpiece of the Sunrise digital experience. By asking a few simple questions, Sunrise helps people to focus their research on the right type of necessary senior care, bringing structure to a stressful unknown.
“Through the questionnaire, visitors are directed to contextually relevant community pages, which are extremely popular because they give visitors a quick overview of a specific community,” See said. “Also, with a completed questionnaire, the visitor is assigned a care-based persona which then personalizes the homepage banner and customizes promotions throughout the site.”
“Understanding the mindset of your customers is an important piece of a marketer’s toolkit,” said Kate Dalbey, Senior Account Director, Delphic Digital. “And marrying that understanding to a personalized online experience ensures that the right person gets the right message at the right time. Customers are more engaged, marketers see a lift in metrics, and everyone feels the love. Sunrise understands their customers — online and offline — and the Care Questionnaire is a great example of that.”
Sunrise Senior Living, one of the largest memory care providers in the U.S., is the top choice for senior care in the U.S., Canada, and the U.K. with 32,000+ employees in 316 Sunrise communities. To build this new site, Sitecore and Delphic used Sitecore® Experience Platform™ 8.0 with the Sitecore® Experience Database™.