Solstice Senior Living Promotes Ballard to Chief Growth Officer
September 4, 2024
CARLSBAD, CA — Solstice Senior Living has announced in a press release the promotion of Cristy Ballard to chief growth officer. With nearly 25 years of experience in the senior-living industry, Ballard was most recently senior vice president, sales & marketing at Solstice.
“Cristy’s unwavering dedication and outstanding contributions to our Solstice family have consistently helped drive our success,” said Collette Gray, president/CEO for Integral Senior Living and for Solstice Senior Living. “She embodies our culture and inspires her teams daily, leading to the positive outcomes we’ve seen. I am confident that, as Chief Growth Officer, Cristy will continue to change lives and take us to even greater heights.”
“Cristy has been instrumental in significantly increasing occupancy at Solstice communities, bringing innovative ideas and advocacy for change that have been pivotal to our success,” said COO Steve Flynt.
In her new role, Ballard continues to lead sales teams and marketing partners while expanding her focus to operations, supporting a more holistic approach at Solstice. Her primary goals include enhancing the resident experience to encourage longer stays and identifying new revenue opportunities.
“It’s an honor to step into this new role at Solstice,” Ballard said. “I see my position as chief growth officer as a stewardship — a responsibility to foster growth while upholding the values and vibrant culture that make Solstice a place where residents and staff can thrive. I am committed to supporting our teams across all disciplines to deliver exceptional resident experiences, which will, in turn, elevate our company’s success to new heights.”
Ballard joined Solstice in September 2018 as their companywide sales and marketing leader. She quickly advanced to senior vice president, leveraging her extensive experience in sales and marketing across skilled nursing, rehabilitation, independent living, assisted living, and memory care. Ballard has led Solstice to double-digit percent growth in occupancy, NOI, and revenue-per-occupied-room. In addition, Solstice most recently achieved nearly 94% occupancy as a company in August.
Solstice Senior Living, which manages 32 communities nationally, is a joint venture of Integral Senior Living and NorthStar Healthcare Income, Inc.