Springpoint Choice Promotes Amy Nicklas to Director of Sales and Marketing

July 21, 2026

Springpoint Choice has promoted Amy Nicklas to director of sales and marketing following the retirement of Craig Kinsey, who led the program for more than 25 years.

In her new role, Nicklas will oversee sales and marketing efforts for Springpoint Choice and continue promoting the program’s services for older adults in New Jersey and Delaware who want to plan for future care while remaining in their homes.

Nicklas joined Springpoint Choice in 2001 and has worked on the growth of its Continuing Care at Home program. Her experience includes sales, marketing and educating older adults, community organizations and professional groups about long-term care planning and home-based aging services.

“Throughout her tenure, Amy has demonstrated exceptional expertise in developing and executing successful sales and marketing strategies,” said Marah Shiels, executive director of Springpoint Choice. “She brings extensive experience in direct sales and has been instrumental in educating individuals, community groups and professional audiences about the value of Springpoint Choice and the innovative, home-based long-term care solutions it provides.”