EverTrue Selects Mast as COO

November 17, 2025

ST. LOUIS, MO — EverTrue has announced in a press release that Russ Mast will join its leadership team as chief operating officer effective December 17. Mast brings more than two decades of leadership experience in senior living, healthcare, and affordable housing.

Mast joins EverTrue from HumanGood, another nonprofit senior living organization, where he served as vice president of operations. His career also includes executive roles at Frederick Living and Living Branches; he has expertise in life plan community operations, team development, strategic planning, and risk management. He is a certified aging services professional.

“Russ’s deep passion for aging services and his wide-ranging experience will be invaluable as we continue to advance our mission,” said President/CEO Adam Marles. “His commitment to people-first leadership and his collaborative spirit align with our mission, purpose, and values. I am confident that Russ will drive EverTrue’s excellence for the future in service of our residents, clients, and team members.”

“EverTrue’s enduring values and mission of empowering older adults and team members to live life to the fullest align with my belief in inclusive, forward-thinking aging services,” Mast said. “I’m excited to partner with EverTrue’s inspiring leaders and team. When people and mission come first, our impact is significant, and the possibilities are truly endless.”

EverTrue, a provider of aging services in three states, provides a full spectrum of programs and services for older adults, including life plan communities, affordable housing, and anywhere care.