G5 Pledges $100K to Fund Senior Living Program at Washington State University

December 4, 2019

BEND, OR–G5, the leader in real estate marketing optimization, announced a pledge to Washington State University’s (WSU) Granger Cobb Institute for Senior Living. The $100,000 contribution, which will be distributed over five years, was provided to encourage and educate the next generation of senior living specialists to improve senior living practices, technology and quality of life.

“The current talent pool for senior living is limited. According to 2016 projections from Argentum, the industry must attract more than 1.2 million additional employees by 2025 to fill talent gaps,” said Nancy Swanger, associate dean, Carson College of Business, and founding director, Granger Cobb Institute for Senior Living. “Helping to fund necessary research and development initiatives for the incoming workforce is a stepping stone for the greater good of the industry, and we’re proud to be part of that with the help of G5.”

With an estimated 75 million baby boomers entering the retirement stage, WSU recognized the need for a separate senior living management program, which has been added to its already established WSU School of Hospitality Business Management. The new curriculum, once a singular elective, offers an online certificate program and plans for an undergraduate major through the institute are underway.

“G5 is dedicated to providing resources that will inspire the next generation of senior living professionals,” said Dan Hobin, CEO, G5. “We believe our contribution to the Granger Cobb Institute for Senior Living will help advance the senior living industry and develop new passions and future careers.”

Curriculum at the institute will focus on three major initiatives:

  1. Academic programs and analysis to prepare students for future careers in senior living.
  2. Industry partnerships to ensure academic content reflects actual needs and trends in senior living and to help students build necessary skills through practical work experiences.
  3. Expansion of research initiatives to examine effectiveness, acceptance and ROI of senior living technology.

As the leader in real estate marketing optimization, G5 is a predictive marketing SaaS company that uses AI and other emerging technologies to help marketers amplify their impact. Through its Intelligent Marketing Cloud, G5 delivers unrivaled performance and scalability through predictive analytics, 1:1 customer journeys, hyper-personalized customer experiences and continuous spend optimization.

Founded in 2005, G5 has more than 8,000 properties and two million units under management throughout the U.S. and Canada. G5 was named one of the fastest-growing private U.S. companies by Inc. magazine and one of North America’s fastest-growing technology companies by Deloitte. Google selected G5 as a Premier Partner in 2016, the first in the real estate industry, and recently awarded G5 a next-level Premier Google Partnership.

The Bend, Oregon-based company is backed by private equity investor PeakEquity Partners.

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