Editorial

  • "Digital Marketing" in a circle, surrounded by the components of digital marketing

    Shifting Marketing Strategies Post-Pandemic

    Recent HEALTHTAC Panel Covers How the Senior Living Industry Marketed During the Pandemic In the wake of the pandemic, senior living communities have had to change how they operate—and this includes the marketing and sales teams. HEALTHTAC hosted a panel…

  • Wellness and Engagement panelists: Byrd, DeVinney, Frankel, McCorvie, Stranburg and Buddensiek

    Wellness and Engagement

    HEALTHTAC Panelists Explore the Importance of Purpose and Social Connection in Senior Living Communities Wellness has always been a central tenet of senior living communities—and not just physical wellness, but also emotional and mental well-being. During a recent HEALTHTAC panel…

  • Purchasing panelists: Kuchenbacker and Nolan

    Purchasing: Overcoming Supply Chain Issues

    HEALTHTAC Panel Highlights the Pandemic’s Effect on Purchasing Products The current news around product shortages made a recent HEALTHTAC panel, entitled “Purchasing: Overcoming Supply Chain Issues,” even more timely. The panelists discussed how the pandemic—and other recent events—has changed the…

  • Innovation in Senior Living panelists: Freitas, Sawyer, Smith, Eckberg, Reiners and Newton

    Innovation In Senior Living

    HEALTHTAC Panelists Explore Innovation Successes, Struggles and Best Practices Innovations—mostly technology-related, but also new ideas and simple changes—were discussed during HEALTHTAC’s “Innovation in Senior Living: The Do’s and Don’ts and Everything In-Between” panel, which took place earlier this year in…

  • Coping With Labor Shortages panelists: Nessler, Edwards, Lawson, Campbell and Mohler

    Coping With Labor Shortages

    HEALTHTAC Panelists Explore Recent Staffing Challenges and Hiring Strategies It goes without saying that the pandemic has drastically affected the entire senior living industry. HEALTHTAC hosted a panel this spring entitled “Operations: Coping with Labor Shortages Amid Growth, Expansion,” during…

  • Change Agents panelists: Petras, Nessler and Puklicz

    Change Agents

    HEALTHTAC Panel Discusses Pandemic-Driven Changes To Labor And Operating Standards A recent HEALTHTAC panel reviewed how the pandemic has led to staffing issues in senior living communities, and what the industry is doing to recruit new people—and to support those…

  • Mary-Leary,-Mather

    The CEO Series: Mary Leary, Mather

    Mary Leary, CEO and President of Evanston, IL-based Mather, will celebrate her 20th anniversary at the helm of the organization in June of this year.  During her tenure, the 81-year-old not-for-profit organization has experienced huge growth and expanded its reach…

  • The CEO Series: Chris Keysor, Lenbrook

    When Chris Keysor, president and CEO of the senior living community Lenbrook announced major expansion plans in December 2018, the company had recently acquired a four-acre parcel of land adjacent to its Atlanta campus. The Covid-19 pandemic wasn’t on anyone’s…

  • Maplewood, Inspīr Carnegie Hill Up the Stakes on Tech

    When Maplewood Senior Living and its capital partner Omega Healthcare Investors, Inc. debuted Inspīr Carnegie Hill in New York City last March, the opening marked a new concept in luxury senior living in urban centers. The community’s physical spaces, care levels and…

  • The CEO Series: Scott McCorvie, Vita Senior Living

    Earlier this month, senior living veteran Scott McCorvie announced his new venture, Vita Senior Living. The company is focused on acquiring select Florida communities that could benefit from real estate and operational improvements in addition to new investors and other…

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