Vitality Living and LifestyleCX Are Teaming up to Change the Way Consumers Engage With Senior Care Providers

May 20, 2019

ROCKY HILL, CT–Vitality Living and LifestyleCX® have partnered to engage prospects in a new way—using a unique method of experiential data collection and an easy-to-use application that allows providers to gain valuable insights about their customers.

Vitality Living’s mission is to create vibrant communities where residents, families and team members can be themselves, live purposefully and experience a profound sense of belonging.

“In today’s competitive environment, LifestyleCX is helping our sales teams learn more about our prospects, shorten our discovery and give us the speed to lead we need to win clients,” said Julie Podewitz, Vitality’s Chief Sales officer. “LifestyleCX’s culture of putting customers first matches ours. We want to get to know our customers as individuals to deepen human connection.”

Vitality Living firmly believes that the industry must evolve and embrace technology to more capably meet the wants, tastes and demands of the older adults of the future.

Building prospect and resident relationships is the key to a tailored selling approach. Consumers today expect and demand a personalized customer experience, and the LifestyleCX tag line exemplifies this: “Because knowing the little things means everything.”

Founded by Terri Sullivan and Brenda Limone, LifestyleCX® helps senior living providers connect more deeply with each customer and learn more about their preferences, interests and lifestyles early in the sales cycle. A focus on data collection directly from the prospect lets consumers drive their own experience and gives providers a new way to engage more deeply with their customers.

A Connecticut-based company whose leadership has decades of experience in senior care, sales and technology, LifestyleCX is dedicated to helping care providers deliver a more personalized customer experience through enhanced lifestyle data. They are a Link Ventures & Connecticut Innovations portfolio company, part of Cogo Labs, and proud alumnus of ABCT the Accelerator for Biosciences in Connecticut.

Vitality Living was founded by Chris Guay, a seniors housing industry veteran who is leading a team of seasoned retirement living professionals passionate about creating vibrant communities for older adults, regardless of physical or cognitive challenges. Their goals are to eliminate labels that reinforce stereotypes of aging, to empower choice, and to create environments where all residents are successful. Vitality Living offers retirement living, assisted living and memory care communities in Alabama, Florida, Tennessee and Texas under their brands which include Vitality Living, Traditions Senior Living, Maristone Living, Maybelle Carter and Your Life.