Hug Steps Down as Agemark Senior Living CEO; Westin and Pittore Now Co-CEOs
June 30, 2025
OMAHA, NE — Marty Hug, the longtime CEO of Agemark Senior Living, has stepped down from the position; he will continue as the company’s executive chairman and also advise Agemark’s new co-CEOs, Forrest Westin and Michael Pittore.
“My 38 years at Agemark have been a tremendous blessing to me and my family,” said Hug is a press release. “I am honored to continue at Agemark because I still wholeheartedly believe that what we’re doing matters to residents and their families. And believe me, there are no better leaders than Michael and Forrest to carry us into the next 40 years of innovation, quality service, and exceptional care.”
In 1983, Westin’s and Pittore’s fathers — Richard Westin and Jesse Pittore — founded what’s now known as Agemark Senior Living. Since then, Agemark has expanded to a portfolio of 28 senior living communities across six states, with plans to expand to even more communities across the U.S.
Agemark also recently entered into an agreement with Tennessee-based real estate investment trust National Health Investors to sell six of its 24-owned properties to the REIT in a sale-lease back deal.
Joining Agemark as the director of one of its properties, Hug has invested in the company’s growth and the broader development of the senior living industry since 1989.
“For nearly 40 years, Marty has embodied the servant leadership and genuine care that set Agemark apart in the senior living industry,” said Michael Pittore. “It is impossible to count the ways he has contributed to the health of our company, where we have all benefited from his heart for service. We are very fortunate that he has agreed to stay on in an advisory role.”
In addition to advising the new CEOs as executive chairman, Hug will focus on teaching company culture, visiting Agemark communities across the nation, and supporting Agemark’s continued growth.
“This marks the beginning of a brave new chapter at Agemark that will both honor our legacy of people-centered care and prepare us for the next stage in our growth,” said Forrest Westin. “Michael and I are incredibly honored and humbled by the trust placed in us. We look forward to serving our staff and residents with the same level of excellence they have come to expect from Agemark.”
After starting his career in investment banking and real estate development, Forrest Westin joined Agemark as a managing partner in 2004. Michael Pittore spent eight years in real estate investment banking before joining Agemark full-time as a managing partner in 2015. Their complementary skillsets are what inspired Agemark to consider a new co-leadership model that would better equip the company to address new challenges and opportunities facing the senior living industry.
Agemark Senior Living has been in senior care for nearly 40 years. With corporate offices in the Oakland, California, suburb of Orinda and in Omaha, Nebraska, Agemark owns and operates a portfolio of 28 senior living communities under 12 brands across six states. Its communities offer a variety of independent living, assisted living, memory care, and respite care services. The company has been certified a Great Place to Work, with communities consistently recognized among U.S. News & World Report’s Best Senior Living rankings.
