Springpoint Names Meltzer VP of Marketing and Communications

March 19, 2025

WALL TOWNSHIP, NJ — Springpoint has announced in a press release that Wes Meltzer is the new vice president of marketing and communications, overseeing the overall marketing, communications, and branding efforts for Springpoint and all affiliates, including public relations and lead development.

With over 20 years of experience, Meltzer is an analytical and results-driven marketing and communications leader in nonprofits, with expertise in consumer marketing, public relations, and internal and external communications.

Meltzer’s previous role was director of marketing and communications at Westminster Communities of Florida.

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Springpoint, a nonprofit senior living provider with more than 100 years serving the Mid-Atlantic region, includes Springpoint Senior Living and its eight full-service life plan communities, an assisted living/memory care community, a skilled nursing/rehabilitation community, and 19 affordable-housing communities. It also includes Springpoint at Home, providing homecare and care management services, and Springpoint Choice, a membership program offering the security of long-term care planning for members.