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The Springs Living CEO Stubblefield Releases New Book, A Culture of Promise; Announced as Keynote Speaker for HEALTHTAC West

By Jim Nelson | June 25, 2024

McMINNVILLE, OR — The Springs Living and publisher Forbes Books have announced the release of A Culture of Promise: The True Story of a Small Company’s Quest to Transform the Senior Living Industry by The Springs Living founder and CEO Fee Stubblefield. Forbes Books is the exclusive business-book publishing imprint of Forbes. The book is for people who are interested in organizational culture, who work or invest in housing and care for older adults, or those who will someday be an older adult.

Additionally, Senior Living News and its sister company, HEALTHTAC, are pleased to announce that Stubblefield will give a keynote speech called A Culture of Promise at HEALTHTAC West, our exclusive executive retreat in San Diego this August.

According to a press release, in A Culture of Promise Stubblefield shares how his personal journey merges with his professional mission to guide his industry through a period of change. Drawing from decades of experience and driven by a personal promise to his grandmother, Stubblefield highlights the pressing need for a radical overhaul of the senior living sector. The book critiques current practices and lays out a concrete blueprint for creating vibrant, caring communities where older adults can genuinely thrive. A Culture of Promise challenges readers to reimagine how we live as older adults, emphasizing transparency, accountability, respect, and a commitment to excellence.

“One of the biggest fears most older adults have is outliving their money,” Stubblefield said. “To achieve our societal goals on the care of our seniors, we must work with all the stakeholders, governmental regulators, and yes, even politicians. We must look at each resident as someone we love deeply, like my grandmother — just as we would want others to do for us.”

Stubblefield owns, develops, and manages communities and services for older adults. Based in this city about an hour southwest of Portland, Oregon, The Springs Living owns and operates 20 communities in the Pacific Northwest, offering independent living, assisted living, and memory-care services. He serves on the Board of Directors of the National Investment Center for Seniors Housing and Care as a member of the executive committee and inaugural vice chair of strategy. He served as the chair of the Oregon Health Care Association and he has served as the chair of the Providence Milwaukie Foundation.

ALSO: The Springs Living Names Sourbeer Director of Sales

Stubblefield founded The Springs Living in 1996 to deliver quality experiences and services to older adults to support them in living life to its fullest. The Springs Living’s owned-and-operated senior living communities offer independent-living, assisted-living, and memory-care services in Oregon and Montana. When it opens this year, The Springs at The Waterfront will be its first community in Washington.


Jim Nelson

Jim Nelson is the Editor at Senior Living News, an online trade publication featuring curated news and exclusive feature stories on changes, trends, and thought leaders in the senior living industry. He has been a writer and editor for 30+ years, including several years as an editor and managing editor. Jim covers the senior living sector for SeniorLivingNews.com, distributes its e-newsletter, and moderates panel discussions for the company’s HEALTHTAC events.

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