HEALTHTAC East Virtual to Provide CE Credits

By Cheryl Slavinsky | March 25, 2020

Because HEALTHTAC East 2020 is now a virtual event scheduled for March 30-31—with much of the event focused on COVID-19—the event has been opened to other team members of participating senior living executives who can receive continuing education credits.

Keynote speaker Gustavo Grodnitzky, Ph.D., will present Culture, Coronavirus and Recovery—What we can learn from companies that are weeks ahead in responding to this pandemic in two sessions—first, a strategic overview of the seven steps we will take to overcome this COVID-19 pandemic, and second, a recorded tactical breakdown of the strategic overview described in the first session.

Participants will leave ready to create an action plan to weather the current crisis and position themselves on how to recover and move forward. They will understand recent successes and challenges of organizations dealing with the coronavirus pandemic. They will understand how the decisions they make today will influence their culture tomorrow.

There is no cost for senior living provider executives to attend this virtual event, available from the convenience of their computer, phone, office or home. They also may involve team members to participate in all applicable sessions and meetings via the unique virtual programming.

Presentations and panel discussions will be interactive, and those participating will be able to ask questions.

“Our objective is to help facilitate keeping businesses moving forward with a forum inspiring an open dialogue and timely awareness,” said Rich Viola, CEO Senior Living News. “Most of the focus in challenging times tends to be inward for the right reasons; however, we are all in this together and can learn from one another. Making this virtual event happen now is something from which we all need and can benefit.”

A COVID-19: Up to the Minute panel discussion featuring industry experts will help attendees cope through this current COVID-19 situation—new territory not only with the severity of COVID-19 and potential rapid spread especially among the country’s most vulnerable, but with the shortage of supplies.

They will share their experiences and what they’re seeing in the industry; how communities are keeping residents, team members and families safe and informed; best practices; and how they’re solving problems—ultimately to keep businesses moving. Topics covered will include COVID-19 HR and payroll changes, marketing during a crisis, communicating with families during difficult times and more.

Additional sessions include, but are not limited to:

  • Properly dealing with and the most up-to-date facts about COVID-19 by Barbara Kane, VP, Industry Relations, ECOLAB
  • Industry panel on Combating Social Isolation with Design, especially in this new era of social distancing
  • Industry panel on The New Demand: Personal Tech in Times of Crisis
  • Private meetings with service and product leaders focusing on problem solving to yield solutions and enhancements

This program has been approved for Continuing Education for 4.75 total participant hours by NAB/NCERS—Approval #20210329-4.75-A66257-DL.

For additional information on how to participate, please contact: J. Viola, Chief Operating Officer, Senior Living News and HEALTHTAC, Direct 973-617-6473; jviola@seniorlivingnews.com.





Cheryl Slavinsky

As editor of Senior Living News, Cheryl curates the news and writes a weekly feature story. She also plans the education portion of the HealthTAC events produced by Senior Living News and moderates the executive panel discussions. Cheryl has consulted with senior living clients for more than 20 years and served as senior public relations strategist for Varsity, a marketing and sales consulting agency focused on occupancy for retirement, assisted living and continuing care retirement communities (CCRCs)/Life Plan communities, and more. She previously managed national media relations as Rite Aid’s director of public relations.

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